Over the past few years, live streaming has become a popular way for brands to communicate with their customers as well as a way for them to market their products or services. Although live streaming can be done on a number of different platforms, such as YouTube, Facebook, or Twitch, in order to reap the most benefits you should livestream on your own website. Not only does it bring an audience to your website and increases your traffic, but it is also easy to set up. If you are interested in setting up a livestream on your website, then keep reading on to find out how.
Invest in equipment
The first thing that you should do before you begin to set up your live streaming website is invest in all the live recording equipment that you will need. This equipment will include a high-quality video camera, studio lights and a microphone. Although these can be expensive when you are first starting out, this equipment will help you to create high-quality and professional looking livestream videos, which your viewers will thoroughly enjoy. If the picture or sound quality of your livestream is poor it will affect your ratings, therefore will reduce the amount of viewers that you get on your livestreams.
Download encoding software
When it comes to livestreaming on a website, having encoding software can be extremely beneficial for you and your website. An encoding software will change your video from a format that is optimized for recording and storage to one designed for transmission over the web. Websites such as this live casino site use an encoding software that allows them to livestream videos to thousands of people simultaneously. Having an encoding software downloaded onto your website will also ensure that viewers can access your livestream without any issues. It will also allow these viewers to watch your website’s livestreams on a number of different devices.
Generate an embed code
Once you have purchased your equipment and downloaded an effective encoding software onto your website, it is now time for you to generate an embed code. An embed code is a small piece of computer code that activates the video player and displays it in the context of your website, which is essential when it comes to live streaming. To generate an embed code simply head to your website’s settings and choose the embedding option that you desire. You must then select the code that is within the box and then copy it to your livestream’s clipboard.
Embed a livestream onto your website
You now must embed your livestream video onto your website, so that the users of your website can watch the livestream. To do this you must access the HTML editor that is on your website’s management dashboard. An HTML editor is a specialized piece of software that is found on all websites that helps you when it comes to creating a HTML code. This is the code that your viewers will visit in order to watch the livestream that is on your website. Your viewers will also be able to send and share this code with their friends and family, who may enjoy your website’s livestream too. The HTML editor that you use will vary depending on your website but is easy to find and operate.
By following these few simple steps, you will easily set up a livestream on your website, which can be enjoyed by viewers all over the world. The last thing that you need to do is make sure that you have a strong internet connection, and you are good to go!