Google’s algorithm for ranking websites is constantly evolving, but one thing has remained the same: backlinks are still incredibly important. In fact, they’re one of the most important factors that Google takes into account when determining where to rank a website.
The number of links that your website has is comparable to the number of votes. Except all votes are often equal, while when we are talking about links they can have different weight to them and other characteristics.
If you want your website to rank higher in search results, then you need to make sure that it has a lot of high-quality backlinks.
But what exactly is a backlink?
A backlink is simply a link from one website to another. Google uses backlinks as a way to determine the quality and relevance of a website. If a website has a lot of high-quality backlinks, then Google will assume that the site is also high-quality and relevant. Conversely, if a website has a lot of low-quality backlinks, then Google will assume that the site is also low-quality and not as relevant.
How to Get More Backlinks to your Website?
There are a few different ways that you can get backlinks for your website. The most common method is to create great content that other people will want to link to. This could be an informative blog post, an insightful article, or even just a really well-designed website. If you create something that is truly remarkable, then other people will naturally want to link to it.
Some companies have a definite advantage at getting backlinks. This is especially true for manufacturers and official distributors of products. That’s because people who want to reference the parent brand in your country will likely link to your website.
For example, the Korean Ginseng Corporation offers a product called Korean red ginseng tea. As a manufacturer, they by default have an extensive product description on their website. As a result, some other sellers are likely to link to the manufacturer’s website, and the same is true for media and other websites.
However, not every business is a manufacturer. There are still plenty of ways to get backlinks. One method is by working with other brands in similar industries and creating useful content together about the products that your business offers.
Another potential approach – creating extensive and very descriptive product pages, so that consumers will find it useful. Similar to what manufacturers could do, this approach means that
One way is to create infographics. Infographics are a great way to get links because they’re easy to share and they’re usually very informative. If you create a really good infographic, then other websites will want to reference it. For example, the perfecting cushion product is a great example of extensive content going in-depth on benefits, upsides, and how it can help the customer. The result? Google rewards this content and so do other websites!
Is it Worth Getting Backlinks?
Getting backlinks can be a challenge, but it’s definitely worth it. Google puts a lot of emphasis on backlinks, so if you can get more backlinks to your website then you’ll likely see a corresponding increase in your search engine rankings.
And as we all know, higher search engine rankings mean more traffic to your website. More traffic to your website means more potential customers and more sales. So if you’re not already focused on getting backlinks, then you should start now!
How to get Backlinks for Local Services Websites?
There are a few things that you can do to get backlinks for your local services website.
It gets more complex here. There are two main categories of backlinks for local services websites – citations and general backlinks. Citation is when your NAP (Name, Address, Phone number) is listed on other websites. Google uses these to verify that your business is real and that the information on your website is up-to-date. Another category – what I call general backlinks – these are backlinks from other quality sources, that don’t necessarily mention you contact information etc.
To get citations, you can start by creating a list of all the local directories. For general backlinks, you’ll want to focus on creating great content and promoting it through social media and other channels. If you can get other websites to link to your content, then you’ll start to see an increase in your search engine rankings. This is a process similar to what we discussed above.
Do any Pages Have an Advantage?
Absolutely! One page that has perhaps the best chance of ranking on Google is Home page .
The homepage is the most powerful page on your website. It’s the page that has the most authority and it’s usually the page that gets the most backlinks. That’s because people naturally want to link to a website’s homepage. When they reference your website, they’ll likely link to your homepage unless they’re specifically referencing another product or service on your website.
Citadel works smart and leverages this trend. They use their home page to rank for one of the priority keywords for their business – security camera installation in Toronto on their home page. This is a great example of working smart. However, going to their home page you will still find a lot of variable content related to security cameras, types of cameras, their process and other items.
To Summarize
Getting backlinks can be a challenge, but it’s definitely worth it. Google puts a lot of emphasis on backlinks, so if you can get more backlinks to your website then you’ll likely see a corresponding increase in your search engine rankings.
Start by creating great content and promoting it through social media and other channels. If you can get other websites to link to your content, then you’ll start to see an increase in your search engine rankings. Home page is the most powerful page on your website and it’s usually the page that gets the most backlinks. Work smart by using your home page to rank for one of your priority keywords.
About the Author
Sasha Matviienko is an entrepreneur, public speaker, and founder of growth360 – Digital Marketing agency, located in Toronto.
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