7 ways real estate agents can boost sales – Internet has left its mark on every industry and real estate is no exception to this rule. Gone are the days when people visit real estate agents when they have to purchase real estate properties. Today, they do extensive online research and make up their mind about what they want from their future home before contacting a realtor.
With real estate property buyers spending more time online than offline, real estate agents should embrace digital marketing. Having a user-friendly website for your real estate business is not enough anymore, reach out to perspective buyers and promote your real estate offerings through digital marketing.
In this article, you will learn about seven ways in which digital marketing can increase sales for realtors.
1. Email Marketing
Who says email marketing is dead? According to statistics, there are 3.9 billion users in the world. What’s more, 293.6 billion emails are sent and received every day in 2019. Email marketing also deliver a high return on investment. For every dollar you spend on email marketing, you can expect an average return of $42.
According to Smart Insights, average open rate of emails send by real estate businesses is 27% and the click through rate is 3%. You can achieve even better results from your email marketing campaigns if you send interactive and personalized emails. Most emails are opened on mobile devices so you must choose a template which is mobile friendly so that everything loads properly on user device.
2. Content Marketing
There is a lot of competition in real estate market so if you want your real estate business want to attract perspective buyers, you will have to establish yourself an expert in your industry. Content marketing is a great way to do that. Publish valuable content that solve your target audience problems and help them make the right real estate purchases.
This can also boost your search engine visibility and get organic traffic from search engines like Google. As mentioned before, real estate buyers do extensive research online. What if they can find your content interesting and end up contacting you. Offer actionable advice and create content around issues your target audience face on daily basis when they go to buy condos for sale. This can cement your business as a industry thought leader and influencer.
3. Social Media Marketing
Did you know that 84% of real estate professionals are using social media platforms? Yes, that’s right. Create a social media marketing strategy and publish different types of content on different social media channels. For example, you can share images of real estate properties on Pinterest, Facebook and Instagram or you could share case studies on platforms like LinkedIn. You can share new and existing listings, blog posts, case studies or success stories. If managing so many social media channels seems like a problem, you can automate it by using tools such as Buffer.
The declining organic reach, rapidly changing social algorithms and the push towards paid advertising has led to decline of organic reach on social media. Digital marketing agencies Toronto has found ways to overcome this problem. Facebook local advertising help you target a specific city or area. This way, your ad is only visible to people in that area, making them much more effective. Social media ads cost less and deliver a better return on your investment.
4. Local SEO
With perspective buyers doing research online, it is important to optimize your website for search engines. This will allow your website to appear in search results when a user search for it. Use medium tail keywords in you Meta title, Meta description, sub headers and headers and content. Get backlinks from authoritative websites. Add phrases like “modern homes in (city name)†and include industry specific, location specific and offering specific keywords. This will help you rank high on local searches and bring in more customers from your city. Optimize your website for voice search queries as they account for half of the search results.
5. Pay Per Click Advertising
Have you ever seen the search engine ranking page closely? The first few results has “Ad†mentioned besides them. They are paid search results. Pay per click advertising let you publish ads on search engines and you will only have to pay for them when a user clicks on them. Just like other ads, you can personalize these ads to target local customers in a specific area. What makes these pay per click advertisements special is they deliver quick results and help you generate qualified leads who are interested in buying your real estate properties.
6. Host a Webinar
Let’s say, you are in real estate business for a decade and you know a lot about the industry and how it works. Why not share your expertise, knowledge and experience with others? Webinar is a great way to build your credibility, win trust and establish yourself as an authority in your industry. It also makes it easy for real estate agents to reach out to a large audience.
Unlike conferences and seminars, you don’t have to spend money on arrangements and venue either, webinar or online workshops are totally online, which allows you to attract international clients as well. Don’t forget to record your webinars and make it available for your target audience who have missed it for any reason. They can watch it later at the time of their convenience.
7. Host Virtual Tours
Arrange virtual tours for your perspective real estate buyers and it will give your buyers a sneak peek into real estate properties. Use augmented reality and virtual reality technology to deliver an immersive experience. You can also create videos that give viewers an in-depth look of home they want to buy. Avoid digital illustrations and use real footage of homes. Make the videos more interactive and responsive so it can easily be viewed on different devices.
Which digital marketing tactics do you use to boost sales? Let us know in the comments section below on our article of 7 ways real estate agents can boost sales.
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