The Ottawa Senators, along with all 30 other NHL teams revealed their “Retro-Reverse” third Adidas hockey jerseys, today.
The new Sens third jersey will see the team returning to their roots, adorning a new design which pays homage to the inaugural Senators jersey that was sported from 1992 – 2007. The Sens say “This is a nod to the success of the past and a celebration of the future with the bright young stars and talented prospects.”
All 31 NHL reverse retro jerseys go on sale the first week of December in stores and online, retailing for $200 to $250 in Canada.
The Sens will wear the Reverse Retro jersey in several games during the upcoming 2020-21 season. Special Reverse Retro head-to-head matchups, which will feature exciting new and renewed rivalries, will be announced at a later date.
“Hockey fans love retro jerseys and Reverse Retro is a great opportunity for Adidas to work closely with the NHL and all 31 teams to bring back a design from a meaningful point in team history with a unique twist,” said Dan Near, Senior Director at Adidas Hockey. “Our goal from day one has been to work with the NHL and all of the teams to bring creativity, innovation and energy to the sport with all that we do. What better way to do that than to bring together the nostalgia of historical moments in each teams’ history with something new via designs that have never been seen before in the sport.”
In their statement, the Senators say, “The original Senators jersey represents and connects the bond and exuberance of the young and committed teams of the past and present. It also inspires the success that was seen during the era of the original jersey with 10 of 14 season playoff appearances, including a President’s Trophy, an Eastern Conference Final, and Stanley Cup Final appearance.”
“NHL team jerseys have long carried deep and historical significance for avid and casual hockey fans,” said Brian Jennings, the NHL’s Chief Brand Office and Senior Executive Vice President. “Through the years, the design of each team jersey has evolved to balance history and authenticity with cultural touchpoint. The Reverse Retro program is a celebration of the hockey jersey’s confluence of nostalgia, style and broad appeal. As a brand, adidas sits at the epicentre of youth, sports and lifestyle and is the ideal partner for this exciting initiative.
To see all the new Retro-Reverse looks, search your favourite teams on Twitter. Here are a few of the other new Retro-Reverse designs.
One of the most talked about designs is the Colorado Avalanche take on the original Quebec Nordiques jersey. The AVs took the igloo crest and fleur-de-lis trim from the Nords, the original franchise before it relocated to Colorado, and they changed the Nordiques’ red and blue to the familiar Avalanche burgundy and blue.
The jersey design also includes a wide burgundy stripe at the waistline of the sweater and narrower burgundy stripes at end of each sleeve’s hemline-the same design used on the Nordiques’ original home uniforms. On the back of the sweater, a horizontal white nameplate is situated above blue numbers trimmed in burgundy. The lettering of the nameplate is in burgundy, while the font on the sweater is in the similar block-style that was used by the Nordiques.
Sens merch including the new third jersey can be purchased online at OttawaTeamShop.ca or visit the following team store location:
Byward Market
87 George St. (Bell Media building)
Ottawa, Ontario
K1N 9H7
(613) 680-7367
Store Hours
Mon-Fri: 9:30 a.m. – 9:00 p.m.
Sat: 9:30 a.m. – 7:00 p.m.
Sun: 10:00 a.m. – 6:00 p.m.
Find more articles from otttimes.ca – mtltimes.ca – totimes.ca
